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适合在疫情期间推广的联署营销产品

2020年新冠疫情蔓延世界各国,很多行业和产品深受疫情影响。作为联署营销人员,我们必然要关注的一个问题就是,哪些产品适合在疫情和后疫情时间哪些产品?

《适合在疫情期间推广的联署营销产品》

During Covid(疫情期间)

Products or services with one or more of the following attributes should do well during the covid pandemic:

-Don’t require face-to-face interactions with clients, or for employees to work at a central location (i.e. offce/factory/call-centers).

-Allow people to minimize having to go outside (e.g. to shop for essentials).

-Entertain bored people in quarantine.

-Allow people to stay connected without having to meet in person.

-Prepare people for emergencies.

-Bring peace of mind, reduce stress and anxiety.

-Boost the immune system or otherwise keep the body healthy.

-Provide protection from the virus.

Examples(产品举例):

-The obvious products – face masks, disinfectant.

Legal – | hear that mass tort is doing great right now (examples here).

-Insurance – Life insurance so loved ones are provided for in case of death by the virus. Health insurance in countries that don’t have free healthcare, such as the US, which will not cover treatment costs for covid patients.

-Movie streaming services (e.g. Netflix)

-Gaming (desktop and apps); other entertainment apps

Online pharmacies

-Supplements that can boost the immune system (or at least claim to)

-Alternative/holistic medicine (acupuncture, energy healing)

-Essentials that are delivered to people’s homes (e.g. healthy foods)

– Exercise programs that can be done from home

-Survival gear

-Online dating – mainstream dating is probably more popular during lockdown compared to adult dating

Online courses (to learn new skills to replace/supplement current/ lost income; learn new hobbies to pass the time)

– Online advertising services – many businesses are struggling to survive, so would be willing to pay for expert media buying services for example. Some businesses that are currently offline are wanting to sell via online channels to stay afloat.

-Funeral services and funeral plans lead gen offers – this one’s a bit morbid, but with the number of deaths from the virus climbing higher every day, death is on everyone’s minds.

During the Rest of the Recession(经济衰退的后疫情时间)

Products or services with one or more of the following attributes can do well during a recession:

-Are essential to survival (need vs. want or “nice-to-have’ )

-Help to reduce cost of living or generate/increase income

-Provide immediate gratifcation/results instead of benefts in the long run – as people are uncertain about the future. People will just want to take things one day at a time and survive TODAY.

-Bring peace of mind, reduce stress and anxiety.

Examples(产品举例):

-Entertainment – movie streaming sites, online gaming and gambling, etc. People need

distraction from all the stress.

-Sex-related entertainment – adult dating, sex toys, porn. Again, to distract from the

stress.

-Online dating – connection with other humans is a basic need that won’t change during hard times. In fact, it may become a greater need.

Health and wellness products (online pharmacies, health supplements, health foods etc.) Being in good health is a basic desire. Sub-niches: Senior health, pet health.- Beauty products – maintaining/improving the way one looks can be a top priority for many people, particularly women. During a recession though, demand would likely shift from higher-end to lower-end products.

-Security products and services – crimes such as theft will typically increase during a recession, so products such as security alarms and cameras will have demand.

-Insurance – people need ways to increase their feelings of security for themselves and loved ones, and taking out health insurance, auto insurance and life insurance can help to achieve that.

_Debt related products and services – loans (e.g. personal loans, business loans), mortgage refnance, debt consolidation, credit cards. Measures people take to get their hands on quick money to tide them over.

– Sweepstakes and gambling – gives people hope of winning what they can’t afford when they’re in lack.

Online education – when jobs are scarce, many people will sharpen their skills and further their education in order to be more competitive. Professional certification courses can do especially well (e.g. CPA exam review courses) as they make resumes look more attractive.

– Online marketing courses – people that are laid off from jobs or had a pay cut, would be interested in fnding ways to supplement or replace lost income. And many people that still have jobs would want to learn how to make money online as a backup plan in case they lose their jobs.

– Funeral services and funeral plans lead gen offers

以上内容来自知名网赚论坛STM “What’s Working in Affiliate Marketing in 2020”

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